ACEF Asian Leaders Conference & Awards: B&M Categories

Excellence in Branding & Marketing

Individual Awards
ACEF Asian Business Leadership Award Entries should focus on Business Strategies and achievements for the organisation
ACEF Asian Marketing Leadership Award Entries should focus on Marketing Strategies.
ACEF Asian Brand Management Leadership Award Entries should focus on Individuals involvement in increasing the brand image and awareness.
Marketing leader of the year (C Level professionals Only) Inspirational leadership is what the award for this category is all about.
Young Marketing Leader of the Year (Below 35 years) True marketing leaders have great clarity around the purpose and relevance of how marketing can shape and drive business strategy.
Most Admired Brand Manager Recognizing the brand manager who demonstrates exceptional creativity, strategic acumen, and measurable impact in driving brand success and consumer engagement.
Most Outstanding Business Brand Builder Recognizing the Business Brand Builder who demonstrates exceptional innovation, strategic prowess, and measurable impact in elevating brand presence and driving business success
Performance Marketer of the Year by Industry (manufacturing- auto, FMCG, BFSI etc) Assessing the Performance Marketer of the Year by Industry based on their ability to craft and execute data-driven strategies, achieve exceptional ROI, and innovate within their sector, driving tangible business growth and market impact.

Capability Awards
These award categories are designed to recognize and celebrate the outstanding achievements of brands and marketing professionals in creating and sustaining impactful brand identities and experiences.
Excellence in Customer Service Strategy Judges will look for organisations providing innovative, effective & strategic solutions to customers.
Brand Identity Excellence Award: Honors brands that have developed a strong and distinctive brand identity, including logos, visual elements, and brand messaging, effectively reflecting their values and positioning.
Brand Communication Campaign of the Year: Acknowledges the most creative and impactful brand communication campaign that effectively engages the target audience and communicates the brand's message.
Brand Experience Innovation Award: Celebrates brands that have delivered innovative and memorable brand experiences across various touchpoints, including in-store experiences, events, and digital interactions.
Brand Storytelling Excellence Award: Highlights brands that excel in storytelling, effectively conveying their brand's narrative and connecting emotionally with their audience through compelling storytelling techniques.
Digital Branding Excellence Award: Recognizes brands that have achieved excellence in digital branding efforts, including website design, social media presence, and digital advertising campaigns.
Brand Rejuvenation Award: Honors brands that have successfully revitalized their brand image and relevance through strategic rebranding or brand revitalization efforts.
Brand Sustainability Leadership Award: Acknowledges brands that demonstrate leadership in integrating sustainability into their branding strategies, communicating environmental and social responsibility effectively to consumers.
Brand Innovation Award: Celebrates brands that have demonstrated innovation in branding strategies, introducing new approaches, concepts, or technologies to enhance their brand's impact and relevance.
Brand Loyalty Excellence Award: Recognizes brands that have effectively built and maintained strong brand loyalty among their customers through loyalty programs, customer engagement initiatives, and exceptional customer experiences.
Global Brand Expansion Award: Honors brands that have successfully expanded their presence into new markets or achieved significant global growth while maintaining brand consistency and relevance.
Brand Collaboration Excellence Award: Highlights brands that have executed successful collaborations or partnerships with other brands or organizations, resulting in mutually beneficial outcomes and enhanced brand visibility.
Brand Leadership Award: Acknowledges individuals or organizations that have demonstrated exceptional leadership in branding, influencing industry standards and driving positive change within the branding landscape.
Brand Excellence in Crisis Management Award: Recognizes brands that have effectively managed and navigated through crises while maintaining brand reputation and integrity, demonstrating resilience and adaptability in challenging circumstances.
Excellence in Brand Management This award will recognise the organisation that has innovated a brand through a notable stage or change in its lifecycle, using a clearly defined process that has delivered on the objectives and achieved outstanding results.
Excellence in Launch Marketing Recognizing outstanding work that successfully utilises research, planning, marketing and customer satisfaction for the launch/re-launch of a brand/services/identity.
Excellence in Brand Awareness Recognises an organisation that works with any content producer or independently to create content or native advertising and markets it in a way that leads to significant growth in brand awareness as well as commercial success.
Most Admired Brand Activation Campaign Entries should demonstrate how the customer journey, experience of the brand and optimisation of every touch point led to increased brand affinity and commercial success.
Most Admired Brand Marketing Across Asia The last financial year have seen some of the most powerful and memorable marketing campaigns targeting the audience. We’ve seen campaigns that have outshone all of their competitors, campaigns for gaps in the market and campaigns for finding remarkable new ways to engage with target audiences. Two key factors for scoring will be: • Innovation beyond the single channel. • Impact on the business.
Most admired Not for Profit Marketing Campaign Refers to advertising paid for by governments, institutions or corporations to promote a public service message, or ads created on behalf of registered not-for-profit organizations.
Marketing Performance Measurement This award will recognise the individual or team that can demonstrate how they excelled with a winning approach to marketing performance measurement, analytics and reporting. Whether it’s for an individual campaign or a complex marketing programme (on- or off-line) targeting customers, prospects or employees, you will need to show how you have tracked and used results to improve return on marketing investment. Show how you have learnt by results.
Excellence in Partner Marketing This award will recognise the partnership that can demonstrate that its joint approach to marketing excellence has had a positive impact on customers, and a quantifiable impact on the organisation’s objectives.
Most effective use of Sponsorship and Event Marketing This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship. Judges will look at how the event met the brand’s objectives and overall planning and execution
Excellence in Media Strategy Recognises the organisation that best utilises media channels as their key strategic tool to execute a powerful marketing campaign while driving core business objectives.
Excellence in Digital Transformation Recognizes outstanding achievement in leveraging digital technologies to drive significant improvements in business operations, customer experience, and overall organizational performance.
Best Use of Data & Research Acknowledges exemplary efforts in utilizing data and research to inform and enhance marketing strategies. This award celebrates innovative and effective applications of data analysis, market research, and consumer insights to drive decision-making, optimize campaigns, and achieve outstanding results

Grand Prix Awards
Most Admired Brand of the Year Mindshare, Market Share, Commitment Share
Marketing Campaign of the Year Innovation beyond the single channel. Impact on the business.
Excellence in Marketing Innovation This award will recognise the organisation that has developed an innovative process, product or service with an outstanding value proposition.

Team Category
Marketing Effective Agency of the year This award is presented to the marketing agency that has demonstrated exceptional effectiveness in delivering successful marketing campaigns and strategies for their clients. The agency will be recognized for its strategic acumen, creative excellence, and ability to achieve substantial client objectives and market impact.
Most Admired In-house marketing academy This award celebrates the in-house marketing team that has established a robust and inspiring internal academy for skill development and professional growth. The winning team will be recognized for its commitment to fostering marketing excellence, continuous learning, and talent development within their organization.
Marketing team of the year This award honors the most outstanding marketing team that has demonstrated exceptional teamwork, creativity, and results-driven performance over the past year. The winning team will exemplify collaborative spirit, strategic innovation, and significant contributions to their organization’s marketing success.

Technology in Marketing Awards
Best Chatbot/Conversational Marketing Strategy
Best Martech Innovation
Best Personalization in Marketing
Best Use of AI/ML in Marketing
Best Use of Augmented/Virtual Reality

Strategic Clarity:
Evaluation of the clarity and coherence of the brand's overall strategy, including its mission, vision, and positioning in the market.
Innovative Marketing Initiatives:
Recognition of innovative marketing campaigns, tactics, or strategies that effectively capture audience attention and differentiate the brand from competitors.
Consistency and Integration:
Assessment of how well the brand's messaging, visual identity, and marketing efforts are integrated across various channels and touchpoints to maintain consistency and reinforce brand identity.
Customer-Centric Approach:
Consideration of how well the brand understands its target audience's needs, preferences, and behaviors, and how effectively it addresses them through its marketing efforts.
Brand Equity Growth:
Measurement of the brand's equity growth over time, including factors such as brand awareness, brand perception, brand loyalty, and brand associations.
Market Impact and Business Results:
Evaluation of the brand's impact on the market, including metrics such as market share growth, revenue increase, customer acquisition, and profitability attributed to marketing efforts.
Creativity and Execution:
Recognition of creative excellence in marketing campaigns, content creation, storytelling, and overall execution that effectively communicates the brand's message and values.
Digital Engagement and Innovation:
Assessment of the brand's digital presence, including its website, social media, mobile apps, and other digital platforms, and how well it engages with and leverages digital technologies to enhance the customer experience.
Sustainability and Social Responsibility:
Consideration of the brand's commitment to sustainability practices, ethical business conduct, and corporate social responsibility initiatives, and how these efforts are integrated into its marketing strategies.
Industry Leadership and Influence:
Acknowledgment of the brand's leadership role within its industry, including thought leadership, industry recognition, and influence on market trends and consumer behavior.

Submission Process

Each campaign/activity may be submitted in one or multiple categories, with a processing fee required for each category entered.

For Organisation Awards:

1. Why You Think You Should Win:
☛ Provide a 500-word write-up detailing your organization's achievements and innovations.
☛ Include a description of your products or services (wherever its relevant), highlighting their uniqueness as relevant to the award category.

2. Time Period:
☛ Focus on accomplishments from Jan 2024 to the present date.

3. Supporting Materials:
☛ Upload relevant materials such as images, presentations, etc., to Google Drive.
☛ Make the files publicly accessible and include the link in the nomination form.
☛ If available, include links to YouTube videos as additional supporting materials.

For Individual and Team Awards:

1. Write-Up:
☛ Provide a detailed write-up of not more than 700 words.
☛ Describe your innovative ideas, key achievements, awards received (if any), and campaigns or activities executed for your brand or client from Jan 2024 to the present date.

2. Supporting Materials:
☛ Upload relevant materials such as images, presentations, etc., to Google Drive.
☛ Make the files publicly accessible and include the link in the nomination form.

3. YouTube Links:
☛ If available, include links to YouTube videos as additional supporting materials in the form.

Jury Panel

The awards are judged by a diverse panel of industry experts, including marketing professionals, creative directors, and brand strategists from various countries. This ensures a comprehensive and fair evaluation of all submissions.

Address

Mumbai, India

Email

agnel@acefasianleaders.com

Phone

+91 9870292834